Law Roach X The Dominick
Mirror Installation, Law's Fashion Tips and Tricks & Giveaway

A NYFW Experience

This New York Fashion Week, The Dominick Hotel is partnering with iconic image architect Law Roach to bring a bold new energy to the city’s most stylish season. At the center of the collaboration is a custom mirror decal in The Dominick’s lobby that’s designed to capture your ultimate photo moment.

The experience doesn’t stop there. We’re also launching an exclusive giveaway, and you won’t want to miss your chance to enter. Read on to find Law’s personal tips for taking the perfect mirror selfie, along with his favorite shopping spots around SoHo and the surrounding neighborhoods.

Get inspired, strike a pose, and make your NYFW moment unforgettable—only at The Dominick.

a glass door with flowers on it

LAW'S FAVORITES

a man in a yellow suit
a bottle of alcohol with a black background
a blue container with a round object next to a bag of chips
a black cup with a logo on it
a group of white and blue containers
a black and white logo
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a man holding a drink and smiling

HOW TO TAKE THE PERFECT MIRROR SELFIE

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law roach take a video
a woman in a red coat holding a purse
a map of a city
a room with a display case and shelves
a store with a variety of clothes and decorations

Law's Shopping Recommendations

Law Roach has selected a lineup of standout fashion destinations located near The Dominick and throughout New York City. Each store reflects his distinct perspective on style — from elevated vintage to cutting-edge design. Explore the list below to shop where Law shops and experience the city’s fashion landscape through his lens.

2ND ST. VINTAGE JAMES VELORIA THE WEBSTER DOVER ST. MARKET