Law Roach X The Dominick
Mirror Installation, Law's Fashion Tips and Tricks & Giveaway

A NYFW Experience

This New York Fashion Week, The Dominick Hotel is partnering with iconic image architect Law Roach to bring a bold new energy to the city’s most stylish season. At the center of the collaboration is a custom mirror decal in The Dominick’s lobby that’s designed to capture your ultimate photo moment.

The experience doesn’t stop there. We’re also launching an exclusive giveaway, and you won’t want to miss your chance to enter. Read on to find Law’s personal tips for taking the perfect mirror selfie, along with his favorite shopping spots around SoHo and the surrounding neighborhoods.

Get inspired, strike a pose, and make your NYFW moment unforgettable—only at The Dominick.

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LAW'S FAVORITES

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How to Build a Fashion Icon: Notes on Confidence from the World's Only Image Architect
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1942 Tequila
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a blue container with a round object next to a bag of chips
Black Diamond Caviar | Cheddar & Sour Cream Ruffles
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a black cup with a logo on it
Diptyque Baies Candle
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La Roche-Posay Dermallergo Sensitive Skin Moisturizer Set
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Sisley Spa Treatment
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Get Law's Favorites Now!
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HOW TO TAKE THE PERFECT MIRROR SELFIE

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"Life’s too short for boring outfits. If you’re going to show it off, show it all — head to toe."
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law roach take a video
"Sometimes a photo doesn’t do the look justice. A video lets you tell the whole story — the movement, the attitude, the vibe."
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a woman in a red coat holding a purse
"Confidence is the one thing you can’t fake. When you wear it, people feel it — and that’s what makes a look iconic."
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a store with a variety of clothes and decorations

Law's Shopping Recommendations

Law Roach has selected a lineup of standout fashion destinations located near The Dominick and throughout New York City. Each store reflects his distinct perspective on style — from elevated vintage to cutting-edge design. Explore the list below to shop where Law shops and experience the city’s fashion landscape through his lens.

2ND ST. VINTAGE JAMES VELORIA THE WEBSTER DOVER ST. MARKET